The Evolving Role of B2C Marketing

Technological advancements in business are creating new avenues for engaging customers. A recent global survey of 478 marketing executives shows that many businesses are working hard to reach their consumers in ways that have previously been unavailable. The data collected by the Economist Intelligence Unit has been compiled by Marketo into an easy to read infographic that highlights the key findings of their study. If you are trying to improve your Business to Consumer outreach, take some time to review the organized statistics below and get some ideas on how to use technology to further familiarize your customers to your business.